Advertise in DOOH programmatically,
with all the benefits of online advertising
Advertising purchases
made as easily as online
Just like advertising in the online environment through DSP platforms, you can advertise on digital billboards and screens. You maintain full control of your campaigns, with all data available in real time.
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Advantages of Programmatic DOOH Advertising
Programmatic buying is the biggest innovation to ever hit the Out-of-Home advertising world.
It provides advertisers with unprecedented options and unlocks advanced omnichannel brand communication.
It’s powered by online cameras with artificial intelligence that measure, in real time, the number of people passing in front of the screen.
Every advertiser knows exactly what they’re paying for and the real impact their campaign will have.
You can instantly launch, edit, pause, or optimize your campaign as it runs.
Programmatic buying offers endless targeting options, allowing you to get creative with your campaigns.
Transparent Advertising
In the Vision Thing advertising network, we utilize the globally recognized OTS (Opportunity to See) model. Combined with intelligent measurement sensors, it recognizes the audience in real time as your ad runs.
The smart cameras, complying with GDPR rules, measure the number of people moving in front of the screen and transmit the data in real time to the shopping platform.
Opportunity to See indicates in real time the number of people who have the opportunity to see the ad at any given moment. The relevant OTS is always a multiplier of the number of impressions per view.
is the price per 1000 impressions, in this case the price per 1000 approached people who were exposed to the ad.
