Our technology
Programmatic buying and selling
Our specialty is programmatic buying – an efficient way to bridge the gap between OOH and the online advertising industry. We leverage advanced technology that connects buyers and sellers through trading platforms (DSP and SSP) widely used worldwide for purchasing ad space. But the connection is just the beginning. Our programmatic trading technology handles the complete real-time auction model (RTB).
Vision Thing Platform
We’ve created a platform for screen owners that makes it easy to manage an entire network of screens, including ad campaigns. The interface is highly intuitive, making it accessible to everyone. Our platform is designed for quick and efficient management, with everything just a few clicks away. It also offers real-time reporting alongside campaign management.
Vision Thing Audience Measurement
We use the most advanced sensors to measure accurate audience reach in the OOH environment in real time. This approach introduces a new way of selling outdoor advertising, similar to the online ad model.
We also apply the globally recognized OTS (Opportunity to See) standard, which tracks the number of people who have the opportunity to view the ad in real time. OTS serves as a multiplier for the number of impressions per ad display.
Solution Security:
• No video or audio output is provided; everything is processed locally.
• It only processes a small part of the area where the ad can be comfortably viewed.
• Technically and legally, it’s impossible to track unique visitors.
• The measured impression counts do not represent the number of visitors.
• Fully compliant with GDPR.
